The Rural Broadband Digital Divide

There is a high degree of awareness of how differences in Internet connectivity contribute to the “digital divide” experienced by many, if not most, rural areas. Less is understood about a very real divide that exists from (a lack of) utilization. That’s right, just as important as “speed” is how much businesses and non-commercial organizations utilize the Internet.

Using the data SNG has collected in numerous states between 2012 and February 2015, we can actually quantify this digital divide.  Just as significantly, we can identify the types of organizations (industry, size, rural/urban, etc.) that are experiencing the greatest gap in utilization. To quantify utilization, SNG has developed a means to measure utilization we call the Digital Economy index (DEi) that is a reflection of how many Internet processes or applications an organization uses. We measure use of 17 applications on a ten-point scale (ten being best) to develop the DEi (e.g. an organization using 8 of 17 applications would have a DEi score of 4.7).

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