Vienna, Virginia, May 27, 2016 – Declaration Networks Group (DNG) announced the expansion of its marketing efforts through a “Connect to What Matters” campaign. DNG is the process of doubling its network coverage on the Eastern Shore of Virginia – in both Accomack and Northampton Counties – and preparing for the launch of a third market in Garrett County, Maryland.
The “Connect to What Matters” program includes branding components across numerous marketing channels, including website development, direct mail, social media and advertising. To further promote its NeuBeam™ product line, DNG has upgraded its website, which now includes separate sales and marketing information for Garrett County. In addition, each market now has market specific FaceBook pages and localized direct mail and advertising campaigns are planned.
“Based on our successes to date on the Eastern Shore, we are broadening the scope of outreach activities to attract more prospective customers”, said Barry Toser, DNG’s Executive Vice President of Sales and Marketing. “We expect to hit the ground running with numerous sales and marketing programs that will create brand recognition in Garrett County.”
NeuBeam’s branding signifies the idea of “connection”, not only literally through broadband across the U.S., but including concepts of building a greater bond with family and community. The name builds the concept of trust, authenticity, reliability and a customer-focused approach to customers. The brand concept is accompanied by images of families sharing technology together, often in multi-generational settings. The same approach regarding the importance of connections also will be used to target small and medium-sized businesses.
Internet service pricing packages have been designed to meet the needs of both consumers and small businesses. Voice service is also available via a VoIP (Voice over Internet Protocol) product for residential and commercial applications. To plan for increased demand, DNG has increased its Internet capacity, which will enable high uptime reliability, superior performance and an outstanding overall customer experience. The company is also hiring additional sales staff to better serve prospects and existing customers.
The “Connect to What Matters” campaign is being coordinated through community outreach events and activities and with the local market Chamber of Commerce, County Administration and Economic Development Departments.